This week's tests
What to run next
1. Test #1: angle adjacent to a survivor
runCompetitors keep running “Stop guessing your next workout.” (45d). A distinct remix of that tension should earn a clean read in 7–14 days. Prefer an open lane: offer-led.
Angle: Hook remix: keep the tension of “Stop guessing your next workout.” but change proof.
Do: Keep the core tension (Stop guessing your next workout.) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
2. Test #2: probe a weaker pattern
watchThis angle is still light on survival signal (67). Run a small test or skip if budget is tight.
Angle: Offer-first: lead with “7-day free pass”.
Do: Keep the core tension (Stop guessing your next workout.) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
3. Test #3: angle adjacent to a survivor
runCompetitors keep running “Stop guessing your next workout.” (45d). A distinct remix of that tension should earn a clean read in 7–14 days. Prefer an open lane: offer-led.
Angle: UGC confession: founder/customer voice around “Stop guessing your next workout.”.
Do: Keep the core tension (Stop guessing your next workout.) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
4. Test #4: probe a weaker pattern
watchThis angle is still light on survival signal (67). Run a small test or skip if budget is tight.
Angle: Contrast: before/after outcome without banned before-after health claims.
Do: Keep the core tension (Stop guessing your next workout.) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
Saturated: pain-led (2 creatives)
Open: offer-led, contrast, ugc-voice, education, hook-led
CleanAds never sees competitor spend, ROAS, or CPA. Tests are creative hypotheses from public Ad Library survival signals.