This week's tests
What to run next
1. Test #1: angle adjacent to a survivor
runCompetitors keep running “Tired of serums that do nothing by week two?” (86d). A distinct remix of that tension should earn a clean read in 7–14 days. Prefer an open lane: offer-led.
Angle: Hook remix: keep the tension of “Tired of serums that do nothing by week two?” but change proof.
Do: Keep the core tension (Tired of serums that do nothing by week two?) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
2. Test #2: angle adjacent to a survivor
runCompetitors keep running “Tired of serums that do nothing by week two?” (48d). A distinct remix of that tension should earn a clean read in 7–14 days. Prefer an open lane: offer-led.
Angle: Offer-first: lead with “Free shipping on your first bottle”.
Do: Keep the core tension (Tired of serums that do nothing by week two?) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
3. Test #3: angle adjacent to a survivor
runCompetitors keep running “Tired of serums that do nothing by week two?” (86d). A distinct remix of that tension should earn a clean read in 7–14 days. Prefer an open lane: offer-led.
Angle: Offer-first: lead with “20% off first order + free shipping”.
Do: Keep the core tension (Tired of serums that do nothing by week two?) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
4. Test #4: angle adjacent to a survivor
runCompetitors keep running “Tired of serums that do nothing by week two?” (48d). A distinct remix of that tension should earn a clean read in 7–14 days. Prefer an open lane: offer-led.
Angle: UGC confession: founder/customer voice around “Tired of serums that do nothing by week two?”.
Do: Keep the core tension (Tired of serums that do nothing by week two?) and change proof / offer framing. · Don't: Do not copy their exact lines, claims, or creatives. Mirror the angle, not the asset.
Saturated: pain-led (2 creatives)
Open: offer-led, contrast, ugc-voice, education, hook-led
CleanAds never sees competitor spend, ROAS, or CPA. Tests are creative hypotheses from public Ad Library survival signals.